Seasoned PIRTEK Owner opens Brand’s 100th Franchise

New storefront will help support booming Great Lakes Area economy

A growing customer base has prompted PIRTEK franchisees, Tom and Julie Fechter to open their second hydraulic and industrial hose service and supply center in Wisconsin. The new store, PIRTEK Racine, marks a significant milestone. It is the 100th franchise to sign on with PIRTEK USA in the US. The company announced the signing of the franchise agreement for Tom and Julie’s store in December. This achieved a goal established by the brand to reach 100 franchises by the end of 2020. The Fechters’ flagship store, PIRTEK Menomonee Falls, was also notable for PIRTEK USA as it was their 50th US location.

Tom’s team will serve a diverse assortment of industries in the area, including the busy shipping companies that operate around the Great Lakes. The area is home to many massive barges, which transport a steady flow of materials from port to port. As a primary shipping medium, this region of the country relies heavily on its waterways to support its economy. According to Tom, his PIRTEK franchises support the area’s infrastructure by keeping these vessels operating. In addition to busy ports, the area is home to a number of other industries, including heavy equipment, manufacturing and automotive. These companies rely on hydraulic hoses and machinery in various ways.

Tom’s first experience was servicing hydraulic farming equipment from an early age, but he quickly gained experience with industrial, construction, marine and other hydraulic systems. By the time he opened his first PIRTEK franchise, he had amassed more than 32 years of experience in the hydraulic industry. Since then, he has found plenty of work for himself and his team. “Our customer list just keeps growing,” says Tom.

PIRTEK Racine is named after the Wisconsin county where it is located, which is 22 miles south of Milwaukee. It is opening as a Tier One business under PIRTEK’s franchise structure. This requires a franchisee to have a full service and supply center staffed with six team members and at least two mobile service vehicles. PIRTEK Racine is located on the shores of Lake Michigan at 1500 South Sylvania Avenue, Suite 108, Sturtevant, WI 53177. Customers will have easy access to the new hose service and supply center where custom-built high-pressure hoses can be made over the counter, while they wait. This location is also ideal for dispatching mobile service vehicles to reach customers quickly.

To learn more about PIRTEK franchise opportunities, visit


PIRTEK provides the fastest hydraulic and industrial hose replacement and repair service through on-site mobile and service centers. The brand has more than 400 franchise locations in 23 countries around the world, with more than 100 located in the U.S. PIRTEK has a 1-hour ETA for on-site hose service, is available 24/7, and is a simple solution that minimizes equipment downtime and eliminates the need for customers to leave their job sites or facilities to locate new hydraulic hoses and hydraulic fittings. WE’LL KEEP YOU OPERATING® For more information, visit or follow us at @PIRTEKUSA on Facebook, LinkedIn and Twitter.