Sponsorships and Events

PIRTEK and Team Penske Gear Up for Daytona

Brad Keselowski Racecar at Daytona International Speedway

Saturday, August 29th is going to be a night packed with intense racing action throughout the entire field, as Brad Keselowski vies for victory in the blue and yellow No.2 PIRTEK Ford Mustang in the Coke Zero Sugar 400! Fans can tune in to NBC at 7:30pm ET for the live broadcast from Daytona International Speedway, in Daytona Beach Florida. The event will also air on MRN NASCAR Radio.

The 160-lap, 400-mile NASCAR Cup Series event is the final race of the NASCAR regular season, and provides one last opportunity for drivers to qualify for the playoffs if they have not yet done so. With the traditional pack-style racing at Daytona that we come to expect, everyone is going to have a chance at victory. It’s going to be an exciting night for Team Penske and the whole PIRTEK family!

PIRTEK has been a valued partner in the Penske organization for several years, working with several Penske Corporation businesses, as well as the DJR Team Penske program that competes in the Virgin Australian Supercars Championship. PIRTEK and Team Penske first announced a NASCAR Xfinity Series partnership in 2018 and the companies have continued building their relationship with PIRTEK serving as both a primary and associate sponsor for the No. 22 and No.12 NXS Team Penske Fords.

“Moving into the NASCAR Cup Program has been a huge step for the PIRTEK brand in the United States. The opportunity to partner with Team Penske, a world-class organization and an iconic brand in motorsports has been significant to our franchise network,” said PIRTEK USA CEO, Kim Gubera. “We are especially thrilled having Brad Keselowski represent us in the No. 2 PIRTEK Ford Mustang as we appreciate his values on and off the track.”

As PIRTEK continues their rewarding relationship as a NASCAR Cup Series primary sponsor with Team Penske, the Coke Zero Sugar 400 marks the second race for the No.2 PIRTEK Ford Mustang this season. Driver, Brad Keselowski  is in his 11th season racing in the NASCAR Cup Series (NCS) for Team Penske, and continues to be one of the sport’s most productive drivers and establish new records for success within the team. In 2019, Keselowski posted three race victories and also moved past racing legend Mark Donohue to become the winningest driver in Team Penske history.

“It’s important for quality companies to build and enhance their involvement with our team and we’re excited to see PIRTEK grow with Team Penske,” said Keselowski.  “PIRTEK has helped build their brand with our team and we have seen their efforts pay off.” 

With an increased role in the NASCAR Cup Series this season, PIRTEK has continued to expand its marketing and promotional opportunities through the Team Penske NASCAR program, including at-track hospitality and social/digital engagement with the team. PIRTEK USA’s Facebook and Twitter platforms will offer ways for fans to participate in fun NASCAR trivia, giveaways, and behind-the-scenes Team Penske action in the weeks leading up to the August 29th race. 

PIRTEK to Again Sponsor Snocross Thrills

As the mercury drops across much of the United States each year, the fun starts to rev up in earnest for high-flying snowmobile racers and their fans. For the sixth consecutive year, PIRTEK’s sponsorship is helping make it possible.

AMSOIL Championship Snocross Powered by RAM begins the day after Thanksgiving. The sport is in the “adrenaline” category, much like motocross, except the racers are on snowmobiles. The snowy track is groomed to launch racers high into the air amid blasts of powder – much to the delight of fans.

The opening Snocross season race is the AMSOIL Snocross National on Nov. 29 in Duluth, MN.

“We’re looking forward to this year’s Snocross season and all the excitement, as we do every year,” said Georganne DeSeve, PIRTEK USA Marketing Manager. “We all work hard to make it a success. The fan base for this sport keeps expanding and we enjoy being a part of it.”

PIRTEK’s title race, the PIRTEK Snocross National Presented by Country Cat, is scheduled for the weekend of Jan. 3-4, 2020, at Canterbury Park in Shakopee, MN.

Craig Heitkamp, owner of several Minnesota PIRTEK locations, is also a yearly sponsor of the Hentges Racing Team.

In conjunction with its Snocross sponsorship, PIRTEK is working closely with the Chris Kyle Frog Foundation to treat some first responders and their significant others to Date Night Out at the PIRTEK title race. The company is also participating in Operation Vet NOW’s Vet Village during the title race weekend. Vet Village helps military veterans get information about mental health, career and other military-to-civilian programs.

The Snocross season ends with the RAM Trucks Snocross Grand Finale on March 20-22, 2020, in Lake Geneva, WI.

As always, the track groomers will wear the PIRTEK logo. PIRTEK’s digital media character “Gary the Groomer” will again appear on the Snocross.com website. Gary the Groomer’s social media presence includes regular posts on Facebook, Instagram, and Twitter (@GaryTheGroomer).

PIRTEK is also giving away two complimentary general admission tickets before each race to one lucky winner. In addition to the tickets, the winner will get pit access, a goody bag and a ride on Gary the Groomer. PIRTEK is conducting the complimentary ticket promotion online for the location and surrounding area of each weekend’s race.  Follow us on Facebook to learn more about the Snocross races.

I’m Grooving, I’m Grooming … I’m Gary

You may remember me from previous Snocross seasons: I’m Gary the Groomer. I’m that little vehicle that chugs around the track making sure conditions are just right for the snowmobiles participating in that greatest of competitive sports.

I’m also a social media star, chilling in my element. At least I like to think so. You can follow the coolness on Facebook, Instagram and Twitter.

From November to March, I’m on Snocross duty at venues around the country. I post racing photos and videos, as well as pix of the super-amazing Snocross fans I meet during my travels. I also enjoy giving some of those fans a ride as part of a PIRTEK ticket giveaway promotion.

As always, I’ll be posting updates on track conditions for in-person attendees and for people watching our Livestream Broadcast.

Be sure to join me for another thrilling Snocross season in winter wonderlands around the United States.

PIRTEK USA is gearing up for another great year at Daytona

PIRTEK USA Penske Austin Cindric

PIRTEK USA is gearing up for the primary race in Daytona! The Xfinity Series race scheduled for Friday, July 5th, 2019 is guaranteed to be action-packed. Austin Cindric will be driving the No. 22 Ford Mustang at this race, of which PIRTEK USA is the primary sponsor. The race will be aired on NBCSN starting at 7:30 pm ET, tune in!

Check out our video featuring Austin Cindric of Team PENSKE!

In recognition of this primary sponsorship, we now have Austin Cindric Hero Cards available (while supplies last), please send us an email to request yours today.

PIRTEK PENSKE Austin Cindric

PIRTEK USA will be promoting this race with many social media initiatives. Check the social pages for all the live action!

PIRTEK is again title sponsor of Snocross National series

Come January, the snowmobiles will once again be roaring around a powdery track in the PIRTEK Snocross National Presented by Jimmy John’s, PIRTEK’s signature Snocross event in Shakopee, MN.

The competition is part of the Amsoil Snocross National, PIRTEK is a corporate sponsor, along with multi-franchise owner, Craig Heitkamp. In addition to sponsoring the Shakopee event and the entire Snocross series, both PIRTEK and Heitkamp are sponsors of the Hentges racing team. The Hentges drivers are Kody Kamm and Petter Narsa who have both posted impressive results in past competitions. Last season, Kamm won two of the three Snocross finale races in Lake Geneva and placed second overall in the season competition. Narsa placed fourth for the 2017-2018 season.

“The entire series is exciting but we especially look forward every year to the PIRTEK Snocross National, our big event,” said Georganne DeSeve, PIRTEK USA marketing manager. “Snocross is such a thrilling competition and everyone here at PIRTEK appreciates the opportunity to help make it possible.”

Snocross is a high-adrenaline competition that features snowmobiles in the place of motorcycles. Fans enjoy the extreme jumps and fast action around the tracks. The PIRTEK brand appears prominently on participating snowmobiles, in addition to the track groomer.

The “Gary the Groomer” digital media character is featured on the Snocross.com website. Fans can interact with the character on Twitter(@GaryTheGroomer), Facebook and Instagram. Gary will report track condition updates on live stream and social media on days of events. Make sure to follow for updates!

Welcome to the Gary the Groomer’s Fan Page!

My name is Gary the Groomer. In my line of work, there’s no business like snow business…if you get my drift.

From November to March, you’ll find me preparing the tracks for the exciting Snocross races at snow resorts across the country grooming the snowmobile race tracks and making the conditions just right for the action-packed competitions.

There’s a lot more to me than meets the eye. I’m no ordinary snow groomer. I’m a social media celebrity – at least in my own mind. I love posting videos of the races and photos of the awesome fans, as well as the track conditions for people who attend in-person or who watch our races inline on our Livestream Broadcast.  Follow me on Facebook, Instagram and Twitter to find our more about the races, race teams and the amazing daredevil snowmobile race drivers!

Enter to win Snocross tickets, pit passes and PIRTEK USA swag.

Link to contest:


Social Media:

PIRTEK USA is gearing up for Daytona

Thrills, roars and the blacktop- PIRTEK USA is gearing up for the primary race in Daytona! The Xfinity Series race scheduled for Friday, July 6th, 2018 is guaranteed to be action packed. Ryan Blaney will be debuting the #22 car at this race, of which PIRTEK USA is the primary sponsor. The race will be aired on NBCSN starting at 7:30 pm ET, tune in!

Check out our videos featuring Ryan Blaney of Team PENSKE

Slow Motion

In recognition of this primary sponsorship, we now have Ryan Blaney Hero Cards and Race Posters available (while supplies last), please send us an email to request yours or you can visit your local center, as they will be carrying limited quantities as well.

PIRTEK USA will be promoting this race with many social media initiatives. Check the social pages for all the live action!

The Kiwis are heading to Denver for the first Rugby League game in the USA

The excitement of Rugby League is being brought to the USA. There will be an action-packed night for spectators at this inaugural event. The New Zealand Rugby League team are packing their bags and suiting up to play in the USA. The event will take place at the Mile High Stadium on June 23rd. The match between the Kiwis and England is a test game, the first Rugby League game in the USA to date.

The Kiwis are heading to Denver

There are two different Rugby teams, Rugby League and Rugby Union. The Union will be most familiar to the USA, as they have a team in the league and participate in the World Cup that occurs every 4 years. These teams consist of the best players from each country. This test match will introduce Rugby league to the country, and will hopefully spike the interest of players and fans alike, all over the U.S.

The opportunity to become the primary sponsor of the New Zealand Rugby League arouse in 2008, right before the Rugby League World Cup and PIRTEK New Zealand could not pass upon the partnership. The Kiwi’s ended up winning the game that year! PIRTEK NZ has been involved with the team ever since. This relationship spawned from one of the PIRTEK core values of giving back to the community we serve. With the sponsorship, PIRTEK was able to help the team and its followers gain necessary funds to support the game they all love so much. We will be cheering from afar, Go Kiwis Go!

Team PENSKE & PIRTEK Team up for 2018 Xfinity series partnership

Team Penske announced a new partnership with PIRTEK. Throughout 2018, PIRTEK will be an associate partner of the NASCAR XFINITY Series (NXS) season and will serve as the primary sponsor for the team’s No. 22 Ford Mustang in the NXS race at Daytona International Speedway on Friday, July 6.


PIRTEK also enjoys a productive partnership with Team Penske through the DJR Team Penske Virgin Australia Supercars Championship program, as the company continues as an associate sponsor with the team in 2018.

“We welcome PIRTEK as a new partner with the Team Penske NASCAR XFINITY Series team in 2018,” said Roger Penske. “We have worked closely with PIRTEK globally in several of our Penske Corporation businesses and the company has been a terrific partner with our Australian Supercars team. This new partnership will create even more opportunities to grow with the PIRTEK brand this coming season.”

PIRTEK is the only franchise of its kind in the United States, providing hydraulic and industrial hose replacement sales and services. There are 73 PIRTEK franchises and a fleet of Mobile Service Vehicles throughout the United States. Globally, PIRTEK has more than 400 locations and 2,000 Mobile Service Vehicles in 23 countries.

The partnership with Team Penske through its XFINITY Series program will provide some high-profile marketing and promotional opportunities for PIRTEK working the team and its drivers.

“Expanding our NASCAR involvement and growing our partnership with Team Penske was a natural evolution and certainly the right avenue for us,” said PIRTEK CEO Glenn Duncan. “Everyone at PIRTEK was excited about our first foray into NASCAR and we couldn’t be more excited to continue our relationship with Team Penske in the NASCAR XFINITY Series.”

The No. 22 team enters the 2018 season riding the momentum of Team Penske’s fourth NXS owner title in the last five years. The team’s Monster Energy NASCAR Cup Series drivers Brad Keselowski, Joey Logano and Ryan Blaney all raced in the No. 22 Ford Mustang in 2017. Racing with them were former INDYCAR champion and 2006 Indianapolis 500 winner Sam Hornish Jr., NASCAR Camping World Truck Series (NCWTS) standout and eventual Championship 4 finalist Austin Cindric.

PIRTEK will make the transition to Team Penske in 2018 after serving as a full-time associated partner with Brad Keselowski Racing and Cindric in NCWTS competition. The company served as primary sponsor for Cindric in five Truck Series races and five ARCA Racing Series starts over the past two seasons.

The NASCAR XFINITY Series season gets underway with the season-opening race at Daytona International Speedway on Saturday, Feb. 17.