Come Thanksgiving weekend, the world’s largest snowmobile racing series kicks off a new season, and PIRTEK USA is a corporate sponsor for the fourth consecutive year. The AMSOIL Championship Snocross Series will begin with the AMSOIL Snocross National Nov. 24-26 in Duluth, MN.
Snocross is a sport that operates on the same principle as motocross, but with high-performance snowmobiles in the place of motorcycles. Competitors are known for their dramatic jumps and high-adrenaline acceleration around banked corners.
PIRTEK is a sponsor throughout the entire series, and is the title sponsor of the PIRTEK Snocross National Presented by Jimmy John’s, which runs Jan. 5-6 at Canterbury Park & Racetrack in Shakopee, MN.
“We look forward to Snocross season every year,” said Glenn Duncan, executive director of PIRTEK USA. “These drivers are first-rate competitors and they provide a tremendous amount of thrills and entertainment for the fans. We enjoy our role as a sponsor.”
As a sponsor, PIRTEK will have its branding displayed on all the snowmobiles in the PIRTEK Snocross National Presented by Jimmy John’s. There will also be PIRTEK commercials on the track’s screen, on-track signage and other displays of the PIRTEK brand during that event.
The Snocross track groomers will display PIRTEK’s logo during the entire series. The groomer branding opportunity led to PIRTEK’s creation of “Gary the Groomer,” a digital media character who will now be featured on the Snocross.com website. This is Gary’s second season on social media promoting PIRTEK’s involvement in the series. In addition to Twitter, @GaryTheGroomer is featured this year on Facebook and Instagram. He will also be the series’ official source of track condition updates on livestream and social media during the event days.
The season runs the entire winter, finishing up in Lake Geneva, WI, with the RAM Trucks Snocross Grand Finale on March 16-18.